Christian Dior A New Look for Haute Couture - 553 Words

Situation Analysis Born in 1905, Christian Dior, a fashion designer, became a fashion icon in the early 1940s. Before becoming a fashion icon, however, he initially was interested in art and architect. In 1928, after graduating college, he opened his own Art Boutique that displayed works from Georges Braque, Pablo Picasso, Jean Cocteau, and Max Jacob. Unfortunately, in 1931, he had to close his boutique after his mom and brother died. Shortly after, he became a design assistant by Paris couturier Robert Piguet and in 1940, after the WWII, he was hired by couturier Lucien Lelong. (Christian Dior) In 1947, he launched his new look and by 1957; Dior’s fashion had global sales of $22 million and net profit of $117, 440. After the war, Dior had almost single-handedly restored the international reputation of Parisian haute couture.(Harvard Business Publishing) On October 23, 1957, the tragedy of a third heart attack, killed Christian Dior at the age of 52 while on vacation in Montec atini, Italy. (Christian Dior) In the case, Christian Dior: A New Look for Haute Couture, it first starts off discussing about the death of Christian Dior on October 1957 and also about how Christian Dior changed the face of couture fashion after the war. Then the case goes on to talk about the birth of high fashion, industry structure, dissemination and exclusivity, the roaring twenties, the Great Depression, couture and the war, the rise of New York, Christian Dior bio, creativity and intellectualShow MoreRelatedEvolution Secret of the Haute Couture World2353 Words   |  10 PagesEvolution Secret of the Haute Couture World Introduction In some normal people mind, they might not know what the word â€Å"Haute Couture† means because they are expensive, luxurious and exclusive. Haute Couture is actually strictly defined as â€Å"high sewing†, haute couture has evolved from the days when it was invented by the Chambre Syndicale de la Confection et de la couture pour Dames et fillettes which means trade-union room of clothes industry and the seam for ladies and young girls in 1868. 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